History of the MINI Logo

Many San Marcos drivers choose the luxurious and sophisticated MINI because of its high-tech features, head-turning exterior design, comfortable interior, and reliable engine performance. But do car buyers know the history behind the MINI logo? Learn all about the history of the iconic MINI Cooper logo at MINI of Escondido.

MINI Logo History Timeline

The British car manufacturer is known for specializing in high-quality small cars, and it didn’t take long to become iconic all around the world. During different periods it was difficult to tell other emblems apart, but MINI’s unique logos always stood out amongst the crowd. MINI of Escondido has a brief history of the MINI logo that took place throughout the changes in ownership of the luxury automotive manufacturer.

1959 – When British Motor Corporation first started producing MINI vehicles, they had numerous MINI logos for different vehicles.
1961 – John Cooper’s name became associated with the brand as he built the first charged MINIs. The MINI Coopers went on to win numerous rallies. After this, the car’s name was changed to MINI Cooper and the winged MINI Cooper badge became the inspiration to the current logo.
1962 – The 1962 logo featured wings on either side of the “MINI Cooper” text.
1969 – 1969 had a new MINI logo with a hexagonal shape with “MINI” on the top half and turquoise highlights on the bottom half.
2001 – This is when the MINI revival began with a hearkening back to the performance, speed, and freedom of the MINI brand, and the logo returned to the MINI wings on a new, sleek, and modern design.

Explore the MINI Cooper at MINI of Escondido

After learning about the history of the popular MINI Cooper logo, stop by our Escondido showroom for a test drive. We’ll explore the MINI lineup and narrow your search and help you find the model that best suits your driving needs and budget. Contact us today with any questions or to get the process started.

New vehicle pricing includes all offers and incentives. Tax, Title and Tags not included in vehicle prices shown and must be paid by the purchaser. While great effort is made to ensure the accuracy of the information on this site, errors do occur so please verify information with a customer service rep. This is easily done by calling us at 760-615-0362 or by visiting us at the dealership. **With approved credit. Terms may vary. Monthly payments are only estimates derived from the vehicle price with a 72 month term, 5.9% interest and 20% downpayment. New vehicle pricing includes all offers and incentives. Tax, Title and Tags not included in vehicle prices shown and must be paid by the purchaser. Used vehicle pricing is valid for 24 hours and may change up or down based on market conditions before the next business day. Pricing does not include dealership installed SWAT Recovery for $995 or 3M ClearShield for $395. While great effort is made to ensure the accuracy of the information on this site, errors do occur so please verify information with a customer service rep. This is easily done by calling us at (760) 745-3000 or by visiting us at the dealership. **With approved credit. Terms may vary. Monthly payments are only estimates derived from the vehicle price with a 36 month term, 5.9% interest and 10% downpayment. † Based on 2020 EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle.

MINI of Escondido 33.1165134, -117.1079991.

AdChoices