MINI Ranks Highest in Satisfaction with Dealer Service
MINI of Escondido is proud to stand alongside the MINI brand, ranking highest in satisfaction with dealer service among mass market brands, according to the J.D. Power 2021 Customer Service Index (CSI) Study.
While MINI of Escondido has long been known for its approach to customer service as the only family-owned and operated MINI dealership in San Diego and the premiere service center in Southern California, we are proud to have been recognized for our service through a year of crisis by J.D. Power. As we worked our way through 2020, we stepped back and approached service with the long view in mind: how can we best serve our clients now and into the future? The answer was simple: up our game even more by providing a full scale Virtual Showroom and introducing greater pick-up and drop off sales and service opportunities. What we want to become is a dealership for all of San Diego, no matter where you live or where you drive.
“The number-crunchers at J.D. Power on Thursday released the organization’s 2021 US Customer Service Index, with Porsche and Mini claiming victories in their respective segments. This industry study measures how satisfied owners and lessees of one- to three-year-old vehicles are with the work performed by franchised car dealerships and independent repair shops. The good news is, last year, dealers did a great job taking care of customers as a whole, not just with these brands.
Mini beat every other mainstream brand, driving away with a score of 864. Buick, Mitsubishi and GMC were the next three finishers. Kia, Chevrolet, Honda and Toyota were all above average, though four Stellantis brands are in the bottom five positions. Dodge, Jeep, Chrysler and Ram have more work to do.” – CNET
Thanks to J.D. Power for the ranking, thanks to our clients and reviewers who affirm our work and write glowing reviews on our dealership and our team, and let’s continue to serve one another well in 2021 and into the future.
Congratulations to @MINIUSA for ranking highest in satisfaction with dealer service among mass market brands, according to the J.D. Power 2021 Customer Service Index (CSI) Study! #JDPowerAwards
— J.D. Power (@JDPower) March 12, 2021

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