People really want that Blue MINI Hardtop

The new MINI Hardtop 2 Door in starlight blue and island blue metallic is the most searched MINI in our inventory.

Yes, we’ve really gotten this macro in our searches. 

People are looking for a blue MINI hardtop more often than any other car in the market for MINI, not just for us in Escondido, but MINI nationwide. Now, you would think, “Why would you be giving the goose away like that?” In most cases, you would be right. But here’s the thing: we are the highest volume MINI dealership in North County and we serve more customers from Irvine to San Diego than anyone else. 

Seriously, they are looking for blue? 

Yes, they really want that blue color. What’s funny is that MINI colors are always one of our most widely read articles, even though we only have two MINI hardtops in blue (as of June 25, 2021). But this blue is the deal; it’s a real thing, and we are all here for it. More than anything, it shows us that the MINI owner or buyer is looking to not just find the right car, but the right car for them. 

Buying a MINI has always been a deeply personal experience, from the colors to the customizations. The MINI audience has always appreciated the unique, which is why our video featuring the MINI Countryman SAV was watched by over fifty thousand people in the first six months. MINI people gravitate towards unique cars with unique drivers. We love personality, and it shows. 

So yeah, they’re really looking blue. 

It’s not weird, it’s us… and we’re all for it. You are too, especially since you’ve read this far. Shoot, you may even be looking for a blue MINI. Maybe you’re the one who keeps chatting online, asking if the new 2022 MINI Hardtop 4 door in blue has arrived yet. We’re looking at you, Stan. So if you’re looking for that perfect car for you, come down and look around. And if we don’t have what you’re looking for, we can always custom order it… even in blue.