MINI: A Year in Review
A look back at the content that helped make MINI of Escondido the most unique dealership in North County San Diego in 2020.
There is no other brand more unique than MINI. From the Hardtop 2 Door’s silhouette to the Countryman’s grandiose size, the roaring engine of the John Cooper Works GP and the silent scream of the all-electric MINI SE, MINI excites its drivers to push the pedal and drop the top. We really are a brand unto ourselves, as much as the car itself. As we turn the corner into a new year, we want to pump the brakes and reflect on the content that shaped how we engage with you online.
Our Content Moves MINI Forward
While MINI has always been known for its ability to push limits and attract outlier customers, we took it a step further with videos that showcased the now and future of the brand, like our introduction to the MINI SE and the family friendly and fan favorite MINI Countryman. Like our sister dealership BMW of Escondido, we are committed to showcasing the cars and SUVs that are moving us into the future. From high mileage gas engines, to hybrid models, and our electric cars that are clearly the best value-based vehicles on the market, we know the future looks and feels bright; as bright as the electric green found on those crazy MINI SE wheels.
Our Content Informs Drivers
While it may seem like all car dealerships want to sell you something, we want to make sure you understand that we’re different. We want to partner with you, so your vehicle can really last a lifetime. That’s why we don’t use sales gimmicks, hit you with sales emails daily, or use our website live chat to push you into a car you really don’t want. Our aim is to bring you value, whether you are a current customer, someone who is looking to better understand the MINI brand, or someone who wants to better care for their car on their own.
Our two most popular articles were read more than 30,000 times in 2020.
Our Content Makes Magic
If you’ve read this far, then it proves the point: MINI drivers are just unique. We love the brand as much as we love life. And here in North County San Diego, MINI is the way to go. Whether you’re wanting a small car to zip around town like the original Hardtop 2 Door or 4 Door, reducing your carbon footprint in the MINI SE or Countryman PHEV, or want to haul more gear than you can carry in the Clubman, MINI of Escondido is here to help you make magic, smiles, and life-changing fun for your drive.
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