What does 2021 look like for MINI of Escondido?

Has anyone looked back on 2020 and said, “Best year ever!” Probably not, as isolation and quarantine safety meant life changed and may really never be the same again. We took some time to think deeply about the year for BMW and chart out a new path, and thought it would be wise if we did the same here, and then push forward with some ideas that reflect where we are going in 2021.

Looking back, we want to remind you that our content moves MINI forward, informing our drivers and making magic. We don’t say that lightly, but rather with data, that shows tens of thousands of readers have engaged with our content both here on the blog, as well as on social media channels and especially YouTube. We are moving forward with more of this in 2021, so here it goes with the one principle that will drive every decision.

MINI will be all you, all the time. 

MINI has always been a brand positioned on fun and flavor. Fun, because there really is no other brand that has as much fun as we do. Our cars are spritely, energetic, and reflect our drivers better than most. Flavorful, because once you have a taste, you’re never going anywhere else. 

But we want to push the envelope a bit here. We want to make sure that every piece of content, written, ads, and video, reflect the MINI brand more than anything else. That means putting you in the driver’s seat in every aspect. If you can see yourself in our cars, then we are doing our job. 

Can you see yourself in our cars? 

If you are reading this, you most likely fit into two categories: someone who already owns a MINI, or someone who will be buying a MINI. There really are no window shoppers when it comes to the MINI brand. Sure, when quarantine happened you started looking for a new car and even checked out the process in our Virtual Showroom, but now you are in it to win it and want that new 2021 MINI Countryman PHEV.

You’ve read this far, so you’re hooked… right? 

You are a MINI person through and through, and like us, just want something different for yourself or your family. That’s something we can all resonate with, and moving forward for MINI of Escondido, something we can guarantee you will expect when you come on the lot. We already know we’re one of the best, that Consumer Reports affirms that statement, and that we have the nation’s leading Client Advisor in Joe Chen. 

You’re MINI, we’re MINI, and that’s the way of the future for MINI of Escondido.